Video isn’t just an important part of the online experience; increasingly, video is the internet. Social video has exploded in the past year and we see no reason that it won’t continue to grow exponentially. According to a report by …
With 36 million Facebook likes and 10 million Twitter followers, Starbucks has clearly mastered the art of social media. It’s also translated social fans into real revenue: The company’s famous Tweet-a-Coffee Twitter campaign, for instance, generated $180,000 in direct sales in less than …
1. Posting content that performs poorly You have a team of talented writers, a great social media promotion strategy, and a lot of interesting topics to cover. Despite all of these resources, your content marketing efforts are not meeting your …
Lack of website traffic is one of the most common challenges I hear from business owners. Many report having lost a significant percentage of their search traffic over the past year or two, and are continuously looking for new ways …
1. It is not the medium and it is more than just the message The vast majority of large global companies use social media, making the medium almost ubiquitous. What makes world class social brand organizations stand out is how …
