By Dez Duran-Lamanilao Image source: Firebrand When deciding what strategies to use to successfully manage your brand over time, a marketer needs to determine if it needs reinforcement or revitalization. Reinforcement involves marketing actions that focus on consistency to convey …
By Dez Duran-Lamanilao The digital world has been a witness to the viral successes of brand videos from various industries. As a result, their audience, especially those consumers they wish to appeal to, are beginning to acknowledge each brand’s …
By Dez Duran-Lamanilao For brands trying to reach out to their customers, one of the major issues they face is how to communicate with them on a more personalized level. After all, effective brand marketing is not just about appealing …
By Dez Duran-Lamanilao While ethics is a sensitive issue that requires careful consideration, every business is somewhat expected to follow ethical standards in every aspect of their organization’s activities. In social media marketing, ethics may mean different things and encompasses …
By Dez Duran-Lamanilao Every organization’s nightmare is having to deal with a public relations (PR) crisis. Whether the blame is solely on the company or on a third-party, the fact remains that the brand needs a PR crisis management team, …
By Dez Duran-Lamanilao Gen-Zers or Gen-Z, as they are famously known, make up 25% of the US population and are expected to account for 40% of all consumers by 2020. On the other hand, born in the early 1980’s to …
By Dez Duran-Lamanilao Increasing the possibility of more consumers sympathizing with your brand may be a daunting task if there are limited options available for you to raise your audience’s curiosity. This is when influencer marketing can create an impact …
By Dez Duran-Lamanilao Comprising more than half of all US sales (28 million), small businesses can provide unique services, outstanding customer service, and more personalized expertise to their consumers. Having lower operating costs, it also follows that small businesses have …
By Dez Duran-Lamanilao When a brand achieves a certain milestone, marketers cannot wait to share this to the world. Letting the world know is their way of gaining new audience, keeping their followers, and most importantly, re-establishing their presence in …
By Dez Duran-Lamanilao Competing for audience’s attention is a constant initiative companies have to strategize on to attract new customers, maintain loyalty or create more brand awareness. It does not always have to be a struggle though. Engaging with customers …
