By Dez Duran-Lamanilao For brands trying to reach out to their customers, one of the major issues they face is how to communicate with them on a more personalized level. After all, effective brand marketing is not just about appealing …
By Dez Duran-Lamanilao Gen-Zers or Gen-Z, as they are famously known, make up 25% of the US population and are expected to account for 40% of all consumers by 2020. On the other hand, born in the early 1980’s to …
Are you thinking of getting a piece of the more than 2.3 billion active social media users? Image Source: Marketing Land With 2017 here with us, many companies have already planned a number of social media marketing campaigns they are …
