By Dez Duran-Lamanilao Gen-Zers or Gen-Z, as they are famously known, make up 25% of the US population and are expected to account for 40% of all consumers by 2020. On the other hand, born in the early 1980’s to …
By Dez Duran-Lamanilao Increasing the possibility of more consumers sympathizing with your brand may be a daunting task if there are limited options available for you to raise your audience’s curiosity. This is when influencer marketing can create an impact …
By Dez Duran-Lamanilao While augmented reality (AR) may not be as popular as virtual reality (VR) from the perspective of majority of the public, AR is increasingly gaining ground in the world of social media. In fact, according to the …
By Dez Duran-Lamanilao Comprising more than half of all US sales (28 million), small businesses can provide unique services, outstanding customer service, and more personalized expertise to their consumers. Having lower operating costs, it also follows that small businesses have …
By Dez Duran-Lamanilao When a brand achieves a certain milestone, marketers cannot wait to share this to the world. Letting the world know is their way of gaining new audience, keeping their followers, and most importantly, re-establishing their presence in …
By Dez Duran-Lamanilao Competing for audience’s attention is a constant initiative companies have to strategize on to attract new customers, maintain loyalty or create more brand awareness. It does not always have to be a struggle though. Engaging with customers …
By Dez Duran-Lamanilao The evolution of photography has been transcendental that when people look back at the photos that existed more than a hundred years ago, one cannot ignore the feeling of amazement, marveling at how time (and technology) has …
By Dez Duran-Lamanilao Promoting a product or service on TV may not be as simple as it may seem. You might have an unlimited supply of resources but whether these resources can make or break your brand is always a …
By Dez Duran-Lamanilao Image source: PCMag If you want to improve your online brand presence and build meaningful relationships with your customers, email marketing may be an ideal way to start that much-needed move. Contrary to others’ likely misinformed perception …
By Dez Duran-Lamanilao The logo represents and reflects a company’s identity and image, and the huge role it plays in online branding cannot be underestimated. In fact, the world’s largest companies spend millions on their logos to establish their presence …
