With 36 million Facebook likes and 10 million Twitter followers, Starbucks has clearly mastered the art of social media. It’s also translated social fans into real revenue: The company’s famous Tweet-a-Coffee Twitter campaign, for instance, generated $180,000 in direct sales in less than …
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1. Posting content that performs poorly You have a team of talented writers, a great social media promotion strategy, and a lot of interesting topics to cover. Despite all of these resources, your content marketing efforts are not meeting your …
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Lack of website traffic is one of the most common challenges I hear from business owners. Many report having lost a significant percentage of their search traffic over the past year or two, and are continuously looking for new ways …
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1. It is not the medium and it is more than just the message The vast majority of large global companies use social media, making the medium almost ubiquitous. What makes world class social brand organizations stand out is how …
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Social Media is KEY to Small Businesses! Jen Evola, 33, a massage therapist and a registered dietitian, needed a boost after she left a corporate job to start her own practice in Chicago. She got it from social media. A …
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How to Use Hashtags on Every Social Media Network
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Instagram is a social media website and online marketing tool that should be part of your marketing toolkit. What makes this tool unique is that it centers on the use of photographs and photograph captions only. Users can instantly post …
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Social Media Marketing to Millennials It’s a complicated world out there when considering social media use for marketing and growing your business. It can be even more complicated when you consider the differences between various age groups in the United …
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The business world today is rapidly changing. Long gone are the days of passive marketing. Today it is necessary for a business or brand to not only get social, but also stay socially active, relevant and connected. There is no …
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What is Social Media? Social media is a phrase being tossed around a lot these days, but it can sometimes be difficult to answer the question of what is social media. If MySpace is a social media site, and Mag.nolia …
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