The way professional services firms use social media is changing rapidly. Not so long ago, these channels were seen at best as a distraction, and at worst a significant reputational risk to be carefully controlled. Today, professional services businesses are …
The most common question we answer in our website reviews is “how do I make my site rank for keyword X?”. What most people don’t realize is that they’re asking the wrong question. You see, sites don’t rank: pages rank. …
Video isn’t just an important part of the online experience; increasingly, video is the internet. Social video has exploded in the past year and we see no reason that it won’t continue to grow exponentially. According to a report by …
With 36 million Facebook likes and 10 million Twitter followers, Starbucks has clearly mastered the art of social media. It’s also translated social fans into real revenue: The company’s famous Tweet-a-Coffee Twitter campaign, for instance, generated $180,000 in direct sales in less than …
1. Posting content that performs poorly You have a team of talented writers, a great social media promotion strategy, and a lot of interesting topics to cover. Despite all of these resources, your content marketing efforts are not meeting your …
Lack of website traffic is one of the most common challenges I hear from business owners. Many report having lost a significant percentage of their search traffic over the past year or two, and are continuously looking for new ways …
1. It is not the medium and it is more than just the message The vast majority of large global companies use social media, making the medium almost ubiquitous. What makes world class social brand organizations stand out is how …
Social Media is KEY to Small Businesses! Jen Evola, 33, a massage therapist and a registered dietitian, needed a boost after she left a corporate job to start her own practice in Chicago. She got it from social media. A …
How to Use Hashtags on Every Social Media Network
Instagram is a social media website and online marketing tool that should be part of your marketing toolkit. What makes this tool unique is that it centers on the use of photographs and photograph captions only. Users can instantly post …
