By Dez Duran-Lamanilao Comprising more than half of all US sales (28 million), small businesses can provide unique services, outstanding customer service, and more personalized expertise to their consumers. Having lower operating costs, it also follows that small businesses have …
By Dez Duran-Lamanilao When a brand achieves a certain milestone, marketers cannot wait to share this to the world. Letting the world know is their way of gaining new audience, keeping their followers, and most importantly, re-establishing their presence in …
By Dez Duran-Lamanilao Competing for audience’s attention is a constant initiative companies have to strategize on to attract new customers, maintain loyalty or create more brand awareness. It does not always have to be a struggle though. Engaging with customers …
By Dez Duran-Lamanilao The evolution of photography has been transcendental that when people look back at the photos that existed more than a hundred years ago, one cannot ignore the feeling of amazement, marveling at how time (and technology) has …
By Dez Duran-Lamanilao Promoting a product or service on TV may not be as simple as it may seem. You might have an unlimited supply of resources but whether these resources can make or break your brand is always a …
By Dez Duran-Lamanilao Image source: PCMag If you want to improve your online brand presence and build meaningful relationships with your customers, email marketing may be an ideal way to start that much-needed move. Contrary to others’ likely misinformed perception …
By Dez Duran-Lamanilao The logo represents and reflects a company’s identity and image, and the huge role it plays in online branding cannot be underestimated. In fact, the world’s largest companies spend millions on their logos to establish their presence …
By Dez Duran-Lamanilao Search engine optimization has been the go-to of organizations who want to improve their rankings, drive traffic and increase brand awareness. Learning the advantages of SEO will help your management team in its decision to include optimized …
By Dez Duran-Lamanilao Every business works on building a strong reputation that thrives on excellent customer care, quality products and services, and satisfied customer base. Negative feedback that leads to bad publicity is every entrepreneur’s nightmare. How can you avoid …
Having a website has now become an essential element in every company’s marketing strategy. It is obviously one of the fastest ways to reach out to potential and existing customers to launch a product or a service, inform them of …
