Cloud computing, also referred to as “the cloud,” has undergone considerable developments since its conceptualization. The idea dates back to the 1960s, but a 1996 Compaq business plan proves the existence of the term “cloud computing” in print. Today, cloud …
By Dez Duran-Lamanilao In recent years, companies have started to recognize the benefits of having a chatbot app, so they can initiate and stimulate conversations with their audience over the net. While chatbots are initially designed to perform automated tasks, …
By Dez Duran-Lamanilao In our article that talked about the trends used by brands in various social platforms last year, experts have expected that live video, social messaging and social media e-commerce are likely to dominate in 2017. A look …
By Dez Duran-Lamanilao Two years ago, Facebook dominated the social media world with 1.7 billion users as of September 2016. Fast forward to October 2018 and it seems that it hasn’t lost its touch, with 2.2 billion users, but now …
By Dez Duran-Lamanilao Image source: Firebrand When deciding what strategies to use to successfully manage your brand over time, a marketer needs to determine if it needs reinforcement or revitalization. Reinforcement involves marketing actions that focus on consistency to convey …
By Dez Duran-Lamanilao The digital world has been a witness to the viral successes of brand videos from various industries. As a result, their audience, especially those consumers they wish to appeal to, are beginning to acknowledge each brand’s …
By Dez Duran-Lamanilao For brands trying to reach out to their customers, one of the major issues they face is how to communicate with them on a more personalized level. After all, effective brand marketing is not just about appealing …
By Dez Duran-Lamanilao While ethics is a sensitive issue that requires careful consideration, every business is somewhat expected to follow ethical standards in every aspect of their organization’s activities. In social media marketing, ethics may mean different things and encompasses …
By Dez Duran-Lamanilao Every organization’s nightmare is having to deal with a public relations (PR) crisis. Whether the blame is solely on the company or on a third-party, the fact remains that the brand needs a PR crisis management team, …
By Dez Duran-Lamanilao Content marketing may prove to be a marketer’s best friend when it comes to creating and sharing quality content about a brand, may it be through text, imagery, or video. Video marketing, when done tastefully and consistently, …
