The way professional services firms use social media is changing rapidly. Not so long ago, these channels were seen at best as a distraction, and at worst a significant reputational risk to be carefully controlled. Today, professional services businesses are …
The most common question we answer in our website reviews is “how do I make my site rank for keyword X?”. What most people don’t realize is that they’re asking the wrong question. You see, sites don’t rank: pages rank. …
Video isn’t just an important part of the online experience; increasingly, video is the internet. Social video has exploded in the past year and we see no reason that it won’t continue to grow exponentially. According to a report by …
With 36 million Facebook likes and 10 million Twitter followers, Starbucks has clearly mastered the art of social media. It’s also translated social fans into real revenue: The company’s famous Tweet-a-Coffee Twitter campaign, for instance, generated $180,000 in direct sales in less than …
